Some of its market leading products like Galaxy smartphone and its range of televisions are highly popular and have a very large customer base. Finally, this essay will end with some suggestions for Apple and Samsung to become more competitive in the electronic industry. Currently, having an iPhone represents one’s social status and consumers who purchase iPhone products mostly seek for satisfaction of their vanity. Apple sales, on the other hand, have been more resistant to this threat. Five Apple iPhone 5 advantages over the Samsung Galaxy S4: • Screen quality • Battery life • Music • App Store • Compatibility. Global Strategy Group Need to change pic Welcome to Samsung Global Strategy Group I. Samsung Overview II. ANALYSIS 10 I … 1.1.1 Industry Size and Growth 5 What’s more, one main competitive and sustainable advantage held by Samsung is that it has established collaborative programs in order to improve its supply chain links with suppliers, wholesalers, and individual consumers. People surrounding them are using Apple mobiles; therefore, they will try their best to get one too. Case Analysis Assignment Samsung Electronics is one of the largest Corporations in the world and is also one of the world’s top three companies in the electronics industry. Haven’t found the relevant content? November 6, 2017 . Apple (AAPL), the world's most profitable smartphone maker, has a number of advantages over most of the competition. Samsung improved the quality of its cameras significantly over the years. As for future researches, researchers can laid their focus on investigating specific marketing strategies implemented by Apple and Samsung and further explore effectiveness of their marketing strategies. Title :Competitive advantages of samsung mobile and iphones As mentioned before, Samsung holds key technologies in itself and on the other side; Apple is a major consumer of Samsung’s processors and memory chips. If yes, explain how. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? A strong commitment to research & development. https://phdessay.com/competitive-advantages-held-by-samsung-and-apple-corporations/, Culture, Goal-Oriented Communication (Leadership). Samsung runs on the Android operating system, whose design it does not fully control, whereas Apple has the advantage of complete oversight of its iOS operating system… Every successful company has theirs. This minimizes the risk, timescale and costs of product development, enabling the company to introduce a stream of new products and stay ahead of competitors. On the other hand, Samsung also conveys some competitive advantages that ensure its leading position in electronic product industry around international consumer market. Apple has different marketing styles and a different approach to launching products that has thus far worked for them. Retrieved from https://phdessay.com/competitive-advantages-held-by-samsung-and-apple-corporations/, Competitive advantages held by Samsung and Apple Corporations. In business, it always pays to reduce the lead-time, as being late in business means. Samsung’s generic strategy and intensive growth strategies continue to push for technological innovation as a critical factor for competitive advantage. What Is Apple's Competitive Advantage in Its Industry? Samsung is a major leader in innovation when it comes to consumer electronics, providing a wide array of ground breaking products that have help shaped our world today. The industry analysis of the Smart Phone Industry will be performed by using, Porter’s Competitive Strategies A large customer base also means higher sales and revenue. Not only does Samsung exist in Smartphones, it exists in Consumer durable as well. The release dates of their phones are some of the most awaited days in the phone industry. Apple has not released iOS to any other manufacturer. February 6, 2020. MORE: Mobile Wallets: Android Pay vs. Apple Pay vs. Samsung Pay. If consumers dislike basic features of iPhones, they don’t have alternative choices if they insist on purchasing iPhones (investopedia.com, 2012). Industries served           . Samsung Business Strategy and Competitive Advantage: effective exploitation of market readership By John Dudovskiy. Total Apple’s sales revenue by product lines. other ruthless business tactics, and explains why “Apple might win the battles but still lose the war.” Samsung threatened if any claims for patent infringement were thrown their way they would retaliate with the same charges. Lastly, Apple generates its competitive advantage through its manufacturing and machinery assets and distribution channels which are acquired through its partners (Lashinsky, 2013). In this comparison, the competitor is Samsung. The company keeps releasing new features and models to keep its customers from all over the world engaged. The figure above shows that Apple’s sales revenue comprises of four different product lines, including Mac personal computers, iPods, iPhones and iPads. Apple’s Massive Hidden Advantage Over Samsung. TECHNOLOGICAL INNOVATION 7 Because the Exynos 990 fiasco was disappointing at best and humiliating at worst. Samsung is the leader where Smartphones are concerned. Brand equity: One major source of competitive advantage for Apple is brand equity. 1.3.1 Global battles over patents. To summarize, competitive advantages held by Apple include its beautiful product design, integrated brand marketing, and so on. Distribution of Apple’s product line sales can be reflected in below figure 11. 1.0 Industry Overview 5 Douglas Mcgregor, an American social psychologised developed the X-Y theory, strategic so as to stay competitive and to survive in the marketing landscape. Search the Advantage Escrow Co Inc business page in Port Angeles , WA at DandB.com. Table of Contents A key competitive advantage for the company is its ability to develop innovative products that share the same operating system, software and applications. Marketers use different strategic tools to analyze their micro, macro and internal analysis of the marketing environment. Samsung business strategy is marked with a high level of flexibility in a way that the company is determined in changing its strategy dramatically according to changes in external business environment. Apple faces stiff competition in all levels and in all lines of its business. While both Samsung and Apple are losing ground to Chinese competitors in the global smartphone market, this is primarily among mid-tier consumers - not those angling for premium devices. Samsung and Apple Corporations are two main popular mobile brands in the worldwide market nowadays. Besides, pricing strategies are largely determined by marketing strategies formulated by both companies. Galaxy Tab Samsung's strategy underscores a competitive advantage: The South Korean company is able to bring products to the market more quickly than Apple because it … Executive Summary 3 The VRIO table above identifies six resources or capabilities that are categorized as Apple’s core competencies or long-term/sustainable competitive advantages. It is estimated that Apple purchased a total value of $10 billion components from Samsung in 2012(Jessica, 2013). … Related. Previous Post In the computing segment, the company observes great competition from Microsoft, IBM, HP and Acer; in the mobile and smartphones business, Samsung is considered a direct competitor; and in portable music devices, Apple’s main competitor is Microsoft. Related. When Apple was trying to both license the MacOS and sell hardware the one thing we tend to forget is that, back then, Apple hardware sucked. #1: Apple designs ALL the software, firmware and hardware in unison. The above figure implies that Apple has built up a competitive advantage by promoting different product lines to attract consumers around the world. For this, marketers have to constantly scan and audit the environment that their marketing activities are concerned with. Table of Contents 1,659 open jobs for Business office manager in Gig Harbor. WhatsApp. ReddIt. It is very useful in the development of a business’s strategy. Afterwards, by comparing their competitive advantages, I can conclude what these two companies are lacking and how they should catch up with each other in order to achieve sustainable development in the future. As reported by Zach (2013), 63% of Samsung’s manufacturing cost can help develop its component business as well. Although Apple has cut back on some purchases from Samsung, including iPad screen, iPhone screen and so on, Apple’s microprocessor brains which are used to control iPods, iPhones and iPads are still manufactured by Samsung Corporation. Both companies have boasted a market cap of over $1 trillion. Ewan Spence Senior Contributor. Competitive Advantage Culture, Goal-Oriented Communication (Leadership), and A Fast Growing Organization: the case of Samsung Electronics Hur, Chulboo, Professor Emeritus, Myongji University, Seoul, Korea and Adjunct Professor of Business Management, Yanbian University. Their engineers try to develop innovative products which will meet customers’ needs. 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